All the respondents use online streaming to listen to music. Youtube and Spotify ranked the highest in streaming apps.

85% - Satisfied with the online streaming apps
55% - Premium subscribers
80% - open to a dedicated platform for discovering new music

Over 60% of users rely on recommendations from friends and online music forums
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"If I listen to one list, I only get the same genre recommended and it is hard to find something else that I could like because I do not know where to look for it"

“A less punishing ad regime for those that do not have subscriptions”

A list of artists and songs on a weekly basis curated by editors (think radio jockeys of yester years) so that users can discover varied genres of music.
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Introducing a sense of community through Findie by introducing a friends feature with options to add friends, follow their playlists and browse through their listening history.
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Better track suggestions is an important need for most users. Songs / Artists can be recommended based on the genres and artists that the users currently like. We will also be recommending artists who might be complementary to the ones users prefer to aid in discovering new music. There will also be an option to remove an artist/song from their library.

There are multiple apps in the market currently for artists to showcase their talent.
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However, established artists and record companies have the advantage of being able to grab users’ attention with marketing and advertising their music on all the major platforms.

What we are trying to achieve with this platform is to create a space for new and independent artists to be able to reach their listeners and promote their music.

The most effective way would be to design this as a mobile app for continued access to users. Going ahead, the platform will also aid artists in album and concert ticket sales.

A subscription model would be beneficial from a business point of view. Another way would be to have an artist subscription with some features available only for paid customers (user and artist profiles).

The ​Main Job-to-be-done​ is to discover new artists and their music

An important ​functional aspect would be to browse through artist profiles and different genres of Music

A related ​emotional/personal job​ is to feel good/connected while listening to the music and learn about the artists.

A related ​emotional/social job​ is to be able to share playlists/tracklists and recommendations with friends

Jerry needs an interactive online platform on which he can discover new artists so that he may explore different genres of music that would match his preferences.

The moodboard depicts the colours and type used for the prototype, along with the brand attributes based on which the user interaction is built.

The below screens represent the initial structure of the app. It has been worked on and has evolved into the high fidelity prototype displayed in the following section.